What makes it super?

3 Reasons why Super Coffee is Super:

Great Taste

We source the best ingredients possible for a delicious experience with every sip.

Good For You

We recognize a healthy lifestyle is a daily commitment. We add ingredients such as MCT oil, vitamins, and antioxidants to help naturally enhance your coffee habit.

Good For You

We recognize a healthy lifestyle is a daily commitment. We add ingredients such as MCT oil, vitamins, and antioxidants to help naturally enhance your coffee habit.

Family-owned & American-Made

Super Coffee started in a dorm room. 4 years later, we’ve sold over 10,000,000 bottles. More importantly, we’ve hired 85 people dedicated to spreading positive energy.

A note from the founders:

Jordan DeCicco

Youngest Brother | Founder

Falling asleep in class, Jordan turned his dorm room into a culinary kitchen blending the first batch of Super Coffee for his teammates and classmates. An all-conference basketball player, Jordan's dedication and vision drove KITU Super Coffee from dorm-room dream to Shark Tank reality! A 2017-2018 Peter Thiel Fellow, you can still find Jordan in the kitchen with his original blender whipping up the future of healthy energy.

Jake DeCicco

Middle Brother | COO

Jake received a life-changing call one afternoon in the spring of his junior year; it was Jordan saying, "Hey man, want to start a coffee company together?" Surprised and intrigued, Jake reluctantly agreed, and after his senior football season, Jake joined Jordan full-time to found KITU Super Coffee. Energetic, goofy, and relentless, Jake enjoys negotiating for shelf space with NYC bodega owners and short jogs along the East River.

Jimmy DeCicco

Oldest Brother | CEO

Ambitious, intense, and determined, Jimmy was just getting started in his career in NYC finance when his little brothers convinced him to join the team. Trading paychecks for passion, Jimmy joined his brothers, inspired to change the way humanity consumes its coffee. Captain of his college football team, Jimmy is competitive and compassionate. Pragmatic and realistic , he is the "how" to Jake and Jordan's "why."

You might've seen the brothers on:

Catch the buzz!

Read the reviews of thousands of happy customers

3,000+ Reviews

“It’s a miracle! How can something so delicious be good for you?”

DEBORAH A.

“Can't believe they didn't get a deal on Shark Tank!”

VINCENT D.

“I'm hooked.”

JENN E.

“If you like hot drinks, try the Mocha heated up — perfect cup of yummy hot chocolate!”

MARA.

“I 👏Love👏Super👏Coffee”

Bridget S.

“I chug one right before my 10hr work shift and I'm good to go!”

Mike T.

“Sweet Cream and Super Coffee Pods is all I need in life.”

Sarah

“I can't stop drinking the White Chocolate Peppermint.”

Gina P.

“Mocha tastes like melted chocolate ice cream.”

Phil A.

“I'm addicted to this s***”

Frankie K.

“I'm so proud of these three young men! ”

The DeCicco Family

“It might be March but I still love drinking Maple Pumpkin. It's my favorite flavor.”

Greg F.

“I work at a coffee shop and I'd rather drink Super Coffee”

Anonymous Barista

“It tastes phenom and doesn't have any sugar. I cannot complain👏”

Jenny C.

“I drink a vanilla a day. I'm not mad about it.”

Griffin N.

“Honestly, not the biggest fan of the espresso but the Super Coffee Pods SLAP”

Tyler V.

Ready to try? 25% off our best selling flavors!

Vanilla 12-pk

$29.99 $39.99

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